How eSports Arena and Entertainment Company Glytch Secured Investment from Benevolent Capital
In 2021, Glytch Inc., a company that focuses on esports arenas and entertainment, received investment from Benevolent Capital, a growth equity firm specializing in sports, media, entertainment, and technology. This investment resulted in Brett Johnson, founder of Benevolent Capital, joining Glytch’s board of directors and obtaining a majority stake in the company’s preferred Series A shares. Join us as we uncover the immense potential of the esports industry and delve into Glytch’s remarkable achievement of securing investment from Benevolent Capital.
Michael Williams, the Founder & CEO of Glytch, conveyed his partnership with Benevolent Capital, an investment firm led by Brett Johnson. He emphasized their shared goal of developing extraordinary esports and entertainment facilities. Michael further emphasized Brett’s invaluable knowledge in expanding sports, media, and live events enterprises. This expertise played a pivotal role in Glytch’s aspiration to become the foremost esports entertainment company.
Glytch reinvented competitive gaming by combining esports arenas with location-based entertainment and high-quality food and beverage. Each Glytch venue serves as the official home stadium of a major esports team and features a competition stage, LED screens, gaming stations, upscale bars and a full-service restaurant. Glytch’s first location opened in Los Angeles in Q4 2022.
“Esports is one of the fastest growing sports and entertainment verticals, with an incredibly passionate global fan base,” said Brett Johnson, founder of Benevolent Capital. “Glytch is uniquely positioned to capitalize on this opportunity by creating a world-class live experience that brings people together around competitive gaming. It was a great privilege and wise investment choice to support Glytch’s vision and its ongoing expansion.
About Glytch
Glytch combines esports arenas with location-based entertainment and upscale food and beverage. Each Glytch venue serves as the official home stadium of a major esports team and features a competition stage, gaming stations, bars and a full-service restaurant. Glytch’s mission is to become the world’s premier esports entertainment company. The company is headquartered in Los Angeles, California. For more information, visit glytch.com.
Benevolent Capital
At Benevolent Capital we have carved a niche for our investors by seamlessly blending traditional family values with cutting-edge investment strategies. Our approach is characterized by a thoughtful fusion of innovation and prudence, ensuring that every investment aligns with the long-term vision and legacy goals of our clients.
As principals we co-invest our own money in every deal we participate in, we do not charge our investors management fees, investors receive a 100% preferred gross return on their investment. After the 100% return (a 2X) the investor will receive a 70% net return with a 30% promote to the GP. This arrangement makes Benevolent Capital a trusted partner in safeguarding and growing wealth for our investors.
Benevolent Capital includes a world-class group of partners, associates and investors, and our portfolio now spans catalytic investments in venture capital, private equity, real estate development and a diverse collection of global professional soccer franchises. Our wide range of experience from managing successful companies, to completing management buyouts, acquisitions, and a wide variety of debt and equity investments totaling over $4 billion enables us to truly partner with the entrepreneurs and management teams of our portfolio companies and provide hands-on support and guidance towards realizing their full potential. Benevolent Capital has a proven track record of successful investments. Notably, our $200k investment in seed capital for Enzymatics, a biotech firm later ultimately acquired by Invitae (NASDAQ: NVTA), has yielded over $30MM in total returns for Benevolent Capital’s investors.
What sets us apart is not just our financial acumen but also our dedication to fostering meaningful relationships. Going beyond conventional investment practices, we prioritize open communication and transparency that allows us to build trust with our stakeholders, as principals we co-invest our own money in every deal we participate in making Benevolent Capital a trusted partner in safeguarding and growing wealth for our investors.
In an ever-evolving financial landscape, our expertise, coupled with Benevolent Capital’s commitment to hybrid family office investments, paints a picture of success, where financial prosperity meets enduring values.
About the Author
Brett M. Johnson, founder and CEO of Benevolent Capital, founder and partner of Fortuitous Partners, and co-founder and chairman of Rhode Island FC. He has a bachelor’s degree from Brown University and a Masters of Business Administration from the Presidential/Key Executive program at Pepperdine University. Brett is also a graduate from the Harvard Business School’s President’s Leadership Program in 2014. An active member of the Young Presidents Organization.
Disclaimer: The information provided in this article is for informational purposes only and should not be construed as financial or investment advice. Always consult with a qualified financial advisor or wealth manager before making any investment decisions.